Determining corporate strategy. The concept of corporate strategy. The company and its environmente: relating opportunity and resources. A note on the typewriter industry. The company and its trategists: relating economic strategy and personal values. A note on the metal container industry: Crown Cork and Seal Company. The company and its social responsibilities: relating corporate strategy and moral values. A note on the United States Drug Industry. The United States Drug Industry: The Kefauver Investigation. The Tobacco Industry and the Surgeon General\'s Report. IMPLEMENTING CORPORATE STRATEGY. The accomplishmen of purpose: organizational structure and relationships. The accomplishmen of purpose: organization processes and behavior. The accomplishmen of purpose: organizational processes and behavior. Texas Instruments Incorporated. The role of leadership in the achievment of purpose. A note on the manufacture and distribution of Portland Cement in the United Kindgdom. Index of cases

Learned, Edmund P.. Christensen, C. Roland. Andrews, Kenneth R.. Guth, William D.. (1966). Business policy : text and cases ([No definido] ed.). Richard D. Irwin.